Project:
KMD Innovation Day 2014
KMD
Context
The largest Danish IT-based company, KMD, has through several years invited to a dialogue about IT-driven innovation at their annual KMD innovation day. In 2014 KMD wanted to try something less traditional and asked Crone & Co to help with areas such as internal legitimacy, participant interaction, handling and conduction of the entire day.
Implementation
The overall theme of the day was “co-creation” and we helped with strategic counseling, involving relevant partners, value creation as well as logistics. For the first time, analytics was used in the development of the program, and new ways to conduct an event like this was introduced – including an alternative venue.
Results
As a result of our guidance, KMD moved from primarily using sender oriented communication towards co-creation and a much more interactive learning platform. Related to the KPIs of the project the day performed much better than expected.
