Thursday 15 November, a new promotional initiative was launched when H.R.H. Princess Benedikte, Crone & Co, and Visit Denmark introduced the project Experience Denmark to leading Danish business CEOs, ministers and cultural institutions. The launch took place at H.R.H. Princess Benedikte’s premises at Amalienborg Castle.
Denmark has become partner country at the world’s largest outdoor horse event, CHIO Aachen, in June 2013. An event visited by more than 350,000 guests, watched by more than 80 mio TV viewers worldwide, and broadcasted live for more than 30 hours on German TV.
This is a fantastic opportunity to meet and be exposed to one of the richest German regions. The project is drawing on the experiences from the Imagination project at the 2012 Summer Olympics in London, using experiences to stage and involve the guests directly by letting them experience Danish food, business, designs, products, culture, attractions etc. abroad.
For press release, sponsorship prospect, and more information about this innovative marketing initiative, please call Crone & Co at +45 3210 6655 or email project manager Lisa Damgaard at firstname.lastname@example.org.
Press contact: Managing Director Rene Crone, +45 2515 0310.